The scheme enables artisans and handicraft organizations to participate in government-sponsored melas across Gujarat and other states, fostering market access and preserving traditional crafts. Benefits include subsidized stall fees, promotional support, sales opportunities for handmade products.
Stall Allocation: Free or subsidized stalls at designated melas.
Promotional Support: Marketing and branding assistance for participants.
Sales Platform: Direct access to customers and bulk buyers.
Logistical Aid: Basic infrastructure (tables, signage) provided at mela venues.
Financial Incentives: Priority for artisans from SC/ST/SEBC/EWS categories.
For Individual Artisans
The applicant must be a resident of Gujarat.
The applicant must possess a valid Artisan ID Card issued by Indext-C or a recognized authority.
The applicant must specialize in a traditional handicraft listed under the scheme (e.g., embroidery, pottery, woodwork).
For Organizations/SHGs
The applicant must be a registered cluster/cooperative society/NGO.
The applicant must have a minimum of 10 artisans affiliated with the organization.
The applicant must submit audit reports and registration certificates.
✦ Required ◦ Optional
Step 1: The interested applicant should take a printout of the prescribed format of the application form from the Indext-C website.
Step 2: In the application form, fill in all the mandatory fields ( personal/organization details, artisan ID, and handicraft category, etc), and attach copies of all the mandatory documents (self-attest, if required).
Step 3: Submit the duly filled and signed application form, along with the documents, either to your nearest District Industries Office or to the following address: Indext-C Headquarters, Industrial Extension Cottage, Block No. 7, 1st Floor, Udyog Bhavan, Sector-11, Gandhinagar - 382 011.
The Indext-C will review the applications and notify the selected participants via SMS/email.
