Marketing Development Assistance Scheme

For Tourism Service Providers

₹3.5 L

Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour.

₹10.0K

Sr. No. Particulars Extent of Support 1Economy class airfare for travel between India to another country and from there to a group of countries by air/rail.90%2Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.90%3Lodging expenses on overseas tour Max. 5 nights with an upper ceiling of room rate at ₹10,000/- per night.

For Tourism Departments of State Governments / UT Administrations

Financial support for participation in overseas travel shows and exhibitions will be provided as follows:

₹3.5 L

Sr. No. Particulars Extent of Support1. Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.Overall ceiling of ₹3,50,000/-.

2. Since, the representatives of State Govts and UTs are provided TA/DA by the States/UTs, the provisions of financial assistance towards international air fare and lodging are not applicable to them.

For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations

₹1.0 L

Financial support for online promotion of tourism destinations and products in overseas markets, including digital content creation, will cover 50% of the total cost, up to ₹1,00,000/- per financial year, subject to actuals.