"Marketing Incentive" under the "Handloom Marketing Assistance" Component of the National Handloom Development Programme
Ministry: Ministry Of Textiles
The scheme aims to develop and promote marketing channels for handloom products to bring greater visibility to the sector and ensure commensurate remuneration to weavers. It provides Marketing Incentive to eligible handloom agencies for creating conducive conditions for marketing handloom products.
About This Scheme
Benefits
Release through Direct Benefit Transfer mechanism.
Nodal Agency must release amount to eligible handloom agencies and their member weavers within 7 days of receipt.
> Conditions for Availment/Continuation
Amount to be used towards activities that attract consumers to gear up overall sales of handloom goods.
> Financial Assistance Structure
Marketing Incentive Rate: 10% on average sales of handloom products of the last 3 years.
₹1.0 Cr
State Level Organizations: Maximum ₹100.00 lakh (Central Government share).
₹15.0 L
Primary Level Organizations: Maximum ₹15.00 lakh (Central Government share).
> Category-wise Maximum Caps
₹1.0 Cr
State Level Organizations (Handloom Corporations, Apex Cooperative Societies, National Level Handloom Organizations): ₹1,00,00,000/- Central Government share.
₹15.0 L
Primary Handloom Weavers Cooperative Societies, Producer Companies, Self Help Groups, Joint Liability Groups, Federations and Other Eligible Handloom Entities: ₹15,00,000/- Central Government share.
> Financial Assistance Sharing
General Cases: 50:50 sharing between Government of India and State Government.
National Level Handloom Organizations/Societies: Entire assistance borne by Government of India.
Benefit Distribution: 10% benefits shared equally between Organizations and Member Weavers through Direct Benefit Transfer.
> Mode and Frequency of Disbursement
Marketing Incentive will be given maximum for 3 years during the scheme period of 5 years.
Enable handloom agencies to adjust prices towards increasing cost competitiveness, improve designs, and invest in infrastructure.
State Government recommendation subject to matching contribution by concerned State Government.
Claims must be Goods and Services Tax compliant.
No similar incentive/rebate received under any other Central Government scheme.
Eligibility
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Required Documents
- ✦Sales Bills/invoices for Handloom Products (Goods and Services Tax Compliant),
- ✦Yarn Purchase Bills (Goods and Services Tax Compliant).
- ✦Average Sales Turnover Details of Handloom Products for the Last 3 Years.
- ✦Handloom Mark or India Handloom Brand Usage Documentation.
- ✦Final Transaction Proof of Product Sale to Consumer.
- ✦Certificate as Per Prescribed Proforma ( Annexure - B9 ) for Each Individual Claim.
- ✦Consolidated Statement of All Claims.
- ✦Recommendations of State Level Project Committee.
- ✦Sanction Order for Release of State Share.
- ✦Documentary Proof of Amount Transferred to Beneficiaries.
- ✦Certificate as Per Prescribed Proforma ( Annexure - B10 ).
- ✦Identification of Suitable Nodal Agency for Fund Aggregation and Release.
- ✦Utilization Certificate From Nodal Agency.
- ✦Certificate Of Direct Benefit Transfer Release Within 7 Days.
- ✦Details Of Beneficiaries (State Share And Government Of India Share) Uploaded In Public Domain.
✦ Required ◦ Optional
How to Apply
Quick Info
- Level
- Central Government
- Max benefit
- ₹1.0 Cr